곱상하게 생긴 외모와 British Accent가 아직도 기억에 남는 Playfish COO Sebastien de Halleux. Social Game Application이 무엇인지 정확하게 알고 깊은 Insight를 가지고 있는 친구로 기억한다. 이용자들에게 줄 수 있는 가치를 항상 강조하면서 언제나 사람(People)에 촛점을 두면서 Apps를 제작한다고 한다.
개인적으로 가장 Social Games을 가장 아는 기업이라고 생각하며, Asian favored에도 무척 강한 면모를 가지고 있으면서 Apps 제작을 위한 Story telling이 무척 뛰어나다고 생각한다.
- 사람들이 좋아하는 게임을 먼저 만들라.
- Value가 없는 Apps는 무의미하다
- Quality에 신경써라
- 사용자를 속이거나 무의미한 초대를 이끌어내는 Apps은 오래가지 못한다.
First, you build a game that people love, then you figure out how to iterate on it to keep it popular, and make money from it.
As opposed to many games, Playfish avoids running the scammier ones — such as free ringtone ads that trick users into paying monthly subscriptions. The company is skeptical of the long-term value in some types of offers, and is focusing those that have some sort of clear value to the user, such a coupon for an in-store clothing purchase.
Everything at the company is about building a long-term business. As social networking and mobile platforms continue to merge with each other, and refine their features, expect Playfish to slowly continue expanding its line of titles — and more quickly expand its number of users and revenue. Case in point: Apple plans to introduce mobile payments for iPhone app developers this summer. This will allow Playfish to bring its existing payments-driven features to its iPhone games, and quickly begin making more money.
http://venturebeat.com/2009/06/07/playfish-sees-competitive-edge-in-quality-cross-platform-games/
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